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There is even room for niche marketers - for example Scottish salmon could ordered online, packed and chilled, and sent to customers in any part of the world by courier.
niche marketing
Niche Marketing is a very concentrated form of marketing.
Unlike some other forms of marketing that target a broad range or large group of consumers, niche marketing involves targeting a very specific, well defined segment of the market.
Niche marketing often focuses on market segments that are poorly targeted, or not targeted at all.
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